CEO of the Year (Digital Wallet App) – Philippines 2024
Martha Sazon is renowned for transforming businesses across various industries, including food, personal care, telco, and now FinTech as the President and CEO of GCash. Under her leadership, GCash has become the country’s leading finance super app, championing financial inclusion by providing millions of unbanked Filipinos access to financial services. During her tenure, the Philippines’ banked population has grown from 29% pre-pandemic to 65%. Martha has revolutionized traditional banking, positioning GCash as a significant equalizer in the industry. More importantly, her leadership is purpose-driven, with a strong focus on customers and environmental sustainability. She has prioritized innovations including GForest, contributing to reforestation efforts. As a female CEO in a male-dominated field, Martha champions inclusivity, mentors women, and leads by example, paving the way for women in tech.
