Edlong Corp. Appoints New President to Accelerate Growth

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Edlong Corp., a prominent player in the dairy flavour industry, has appointed Michael Natale as its new president. Natale brings a wealth of experience from the flavour and food sectors, positioning him to steer Edlong towards further growth and innovation.

Before joining Edlong, Natale served in various leadership roles at Ingredion, Inc., a global ingredient solutions company. Starting as a commercial director in May 2018, he quickly progressed through the ranks, holding positions such as senior director of commercial and growth platforms, general manager, and global leader of plant-based protein.

Before his tenure at Ingredion, Natale contributed significantly to Bell Flavours & Fragrances, where he served as the managing director for Mexico and vice president of LATAM. His diverse leadership roles at Bell Flavours & Fragrances equipped him with valuable insights and expertise in the flavour industry.

Laurette Rondenet, the owner and CEO of Edlong, expressed confidence in Natale’s ability to lead the company during this pivotal growth phase. “Michael is the right person at this stage of Edlong’s growth to take us to the next level,” Rondenet stated. “His proven track record as a builder and growth-oriented mindset align perfectly with our vision. Michael’s passion, perspective, and expertise in the food and beverage sector will undoubtedly accelerate our trajectory while upholding our values and culture.”

As Edlong continues to expand its footprint in the dairy flavour market, Natale’s appointment signals a strategic move to capitalise on new opportunities and reinforce the company’s commitment to innovation and excellence. With Natale at the helm, Edlong looks forward to achieving new milestones and setting benchmarks in the evolving food and beverage industry landscape.