Employers choose Quality Work over Time Tracking, Survey

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employer in a board meeting

In a recent survey conducted by the jobs and professional networking platform apna.co, a significant shift in employers’ productivity assessment approaches has been revealed. Contrary to traditional time-based metrics, 7 out of 10 employers now prioritise quality work and key performance indicators such as targets and project completion rates as the primary indicators of productivity.

This shift reflects a growing recognition among employers that cultivating a positive work environment and implementing rewards and recognition programmes are essential for boosting employees’ productivity. According to the survey, 77 percent of recruiters believe in the importance of fostering a positive work environment to enhance productivity.

Furthermore, the survey highlighted the importance of training and development, along with regular feedback, in minimising distractions and enhancing focus during work hours. Five out of ten recruiters preferred these strategies to address productivity killers effectively.

With insights gathered from over 5,000 employers, the survey underscores the evolving dynamics of productivity assessment in the workplace. Nirmit Parikh, Founder & CEO of apna.co, emphasised the significance of effective workplace communication and a positive work environment in today’s fast-paced work environment.

The survey also identified poor communication and an unhealthy work environment as significant factors affecting productivity. To address these concerns, companies are advised to adopt measures such as setting clear expectations, managing workloads efficiently, investing in training, and providing regular feedback.