FIBA checks the sustainability mark with new trophy

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FIBA, the international governing body of basketball, has demonstrated its dedication to sustainability by unveiling an MVP trophy crafted entirely from 100% recycled materials. This significant initiative took place during the FIBA 3×3 World Tour 2023 held in Edmonton, Canada.

The design of the trophy was entrusted to Sustain Awards, and it has been meticulously crafted using sustainable methods and techniques, employing 100% recycled waste packaging as its foundation.

This innovative approach has led to a remarkable 75% reduction in carbon dioxide emissions throughout the trophy’s entire manufacturing process compared to a conventional trophy. This encompassing reduction covers various aspects such as materials, packaging, and transportation.

Furthermore, this environmentally conscious process effectively offsets a total of five tonnes of carbon dioxide emissions (CO2e). This figure is equivalent to the impact of removing 397 cars from the road for a single day.

Alex Sanchez, the Managing Director of FIBA 3×3, emphasised the significance of this trophy in symbolising FIBA 3×3’s strong commitment to reducing its carbon footprint. He expressed pride in being at the forefront of introducing an environmentally-friendly trophy, which stands as a testament to FIBA 3×3’s dedication to sustainability and innovation.

Sanchez remarked, “Our objective was to create a trophy that had minimal environmental impact while evoking a sense of pride for its recipients. The introduction of this captivating MVP trophy reflects our achievement of precisely that goal.”

Incorporating this groundbreaking MVP trophy represents a substantial stride forward for FIBA 3×3, resonating with the concerns of both players and fans regarding the well-being of our planet. The environmentally-friendly addition to the FIBA 3×3 World Tour 2023 is anticipated to garner widespread appreciation and acknowledgment.