iFIT Strengthens Team with New C-Suite Executives

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iFIT, a global frontrunner in connected fitness hardware, software, and subscription content, has announced the recent appointments of Mark Phillips as the new Chief Marketing Officer and Bart Muller as Chief International Officer in its C-suite. These additions to the iFIT leadership team signify a pivotal moment for the company as it continues its mission to revolutionise people’s lives through fitness.

Kevin Duffy, CEO of iFIT, expressed his enthusiasm about the expansion of the leadership team, stating, “We are thrilled to welcome Mark and Bart to our team during this transformative period for iFIT. With their wealth of experience and strategic vision, we are confident they will play integral roles in driving the growth and international expansion of iFIT.”

Mark Phillips, who joined iFIT in November 2023, brings over two decades of unparalleled marketing expertise to his role. Having served as a Senior Advisor at McKinsey & Company and led corporate transformations for various startups, Phillips is well-positioned to oversee all facets of iFIT’s brand portfolio, including iFIT, NordicTrack, ProForm, and Freemotion. Under his leadership, iFIT launched groundbreaking campaigns such as “World of Intelligent Fitness” and “Incredible Machines,” setting the stage for further brand expansion and innovation.

Reflecting on his new role, Mark Phillips remarked, “I am excited to continue iFIT’s legacy of excellence and drive the fitness industry forward with our innovative products and services. With our recent brand direction initiatives and pioneering technologies like the iFIT AI Coach, I am confident that we will continue to redefine the fitness landscape and empower athletes worldwide.”

Joining iFIT in December 2023, Bart Muller brings a wealth of experience in strategy, transformation, and international business operations. With a diverse background that includes leadership roles in both family enterprises and publicly listed companies, Muller is well-equipped to lead iFIT’s international expansion efforts. His strong belief in the transformative power of an active lifestyle aligns perfectly with iFIT’s mission to make fitness accessible to users worldwide.

Bart Muller expressed his enthusiasm for his new role, stating, “I am honoured to join iFIT and contribute to shaping the future of fitness on a global scale. With a focus on diversity and innovation, I am confident that we will create meaningful experiences that resonate with users across international markets.”

As iFIT continues to pioneer the fitness industry, the addition of Mark Phillips and Bart Muller to its leadership team underscores the company’s commitment to driving innovation, expanding its global footprint, and empowering individuals to lead healthier, more active lives.