Interpublic Group of Companies, Inc. (NYSE: IPG) subsidiary Huge, a renowned design and innovation firm, has unveiled a strategic executive appointment aimed at propelling the company’s growth trajectory. Spearheading this initiative is the appointment of Chidi Achara as the Chief Product Officer, alongside Matt Weiss as the Chief Brand Officer.
In her inaugural move as CEO, Lisa De Bonis expressed her commitment to assembling a versatile leadership team with diverse expertise. De Bonis remarked, “With Chidi and Matt onboard, I am confident in our ability to accelerate the delivery of innovative solutions for our clients.”
Bringing a wealth of product expertise to the table, Chidi Achara joins Huge from Brain.ai, where he served as President. Achara’s distinguished career includes leadership roles at prominent organisations such as Stash and Nike, earning him recognition as one of the nation’s most influential Black business leaders by Black Enterprise and Ebony Magazine. His appointment underscores Huge’s dedication to pioneering breakthrough product experiences driven by data and technology.
Commenting on his new role, Chidi Achara expressed enthusiasm, stating, “I am thrilled to collaborate with Lisa, our teams, and clients to scale products and experiences that drive growth for the world’s most ambitious brands.”
Meanwhile, Matt Weiss, formerly Global President at Huge, assumes the role of Chief Brand Officer, reinforcing the agency’s commitment to amplifying its brand presence and fortifying client connections.
