Mamamia Appoints Chief Content Officer to Lead Strategic Growth

3 mins read

Mamamia has welcomed Zara Curtis as Chief Content Officer (CCO). Zara brings 20 years of experience across various content, creative, and marketing teams. Her notable roles include Commercial Director of News Lifestyle Media, General Manager Branded Entertainment & Commercial at Fremantle Productions, and Head of Customer Experience, Brand Communications, and Social Impact for IAG. Zara is a multi-award-winning creative and content marketing leader who will set the strategic content direction for audience growth at Mamamia.

Natalie Harvey, CEO of Mamamia, expressed her excitement about the appointment: “We have an incredible content team who are at the leading edge of culture, creating hours of content on site, podcasts, and social every day. The recent promotions of Eliza Sorman-Nilsson to Head of Content and Valentina Todoroska to Editor-in-Chief, along with Jocelin Abbey joining as Head of Audience Development, will add considerable fuel to our brilliant team. Zara’s diverse experience will be a huge asset as we accelerate into the future, building on the incredible engagement and enormous scale we already have.”

Mia Freedman, Co-Founder and Chief Creative Officer, added: “Zara and I worked incredibly closely back in the golden era of magazines, and I am delighted to be reuniting with her at Mamamia. We have always shared a love of women’s media and the unrivalled power it has to influence culture, behaviour, and purchasing decisions. I couldn’t be more excited to be working alongside someone I admire and trust so much and who ‘gets’ our brand so instinctively.”

Zara Curtis, the newly appointed Chief Content Officer, shared her enthusiasm: “I’ve always been truly inspired by Mamamia’s purpose ‘to make the world a better place for women and girls’ and I am a passionate believer in the role of independent publishing to authentically deliver on such an important mission. Today, Mamamia has earned the trust of 7 million Australian women and is the number one podcast network for women in the world. I’m thrilled to join Mamamia as Chief Content Officer to focus on growing audiences across every platform and deepening engagement. I’m honoured to join this incredible team and work alongside founder and fearless Chief Creative Officer Mia Freedman to push the boundaries and over-deliver on our ambitions for Mamamia.”

Zara Curtis will lead the Mamamia content team, including recently promoted Eliza Sorman-Nilsson (Head of Content), newly joined Jocelin Abbey (Head of Audience Development), Jessie-Lee Klass (Podcast Content Director), and Harrie Jack (Creative Director). Her strategic vision and leadership will drive Mamamia’s content and audience growth, ensuring the brand continues to advocate for and engage Australian women today and in the future.