Adlook, a next-generation brand growth platform, has announced the appointment of Kuba Kossut as its new chief executive officer. Kossut joined Adlook in early 2024 as the global vice president of market entry strategy, where he oversaw global development initiatives and introduced privacy-first offerings to new markets using Adlook’s proprietary deep learning technology. Kossut takes the helm during a critical period for the digital advertising industry, steering Adlook to lead with privacy-first solutions.
Drawing from over 20 years of industry experience, Kossut will lead Adlook in increasing brand awareness and expanding its global reach. He aims to develop key collaborations with strategic partners who possess a deep understanding of the digital ecosystem to future-proof Adlook’s offerings. Additionally, Kossut plans to equip advertisers with tools to navigate the complex digital advertising landscape while ensuring top-notch outcomes.
“I am excited to lead Adlook during such a pivotal time of change in our industry,” said Kossut. “The digital advertising landscape is undergoing rapid transformation as we shift towards privacy-centric approaches and away from third-party cookies. By positioning Adlook at the forefront of this evolution, we can ensure that our technology not only meets but exceeds the industry standards in privacy and effectiveness.”
Kossut brings previous CEO experience from his tenure at EssenceMediacom Poland, where he achieved a 30% increase in net sales and the company’s highest COMvergence ratings. He fostered strong relationships with key clients such as Warner Bros Discovery, P&G, and The Coca-Cola Company.
“As one of the earliest adopters of Google Privacy Sandbox, Adlook has actively contributed to its development,” added Kossut. “As the right to privacy becomes an even more pressing issue, I am eager to help Adlook go beyond the narrative and encourage advertisers to evaluate us against measurable success criteria. At Adlook, we like to compare ourselves to an F1 team. I aim to maintain such a pace and culture so that our product retains its pole position.”
Daniel Surmacz, co-founder of Adlook, expressed enthusiasm about Kossut’s promotion. “I am thrilled about the promotion of Kuba to CEO as it marks a significant milestone in Adlook’s journey of innovation and market expansion. This transition exemplifies our commitment to delivering top-notch solutions for the digital advertising space. With Kuba’s extensive industry experience, combined with his strong commitment to our core values, I look forward to seeing him bolster Adlook’s position as we continue to deliver outstanding results for influential brands globally.”
Adlook’s deep learning-powered brand growth platform is already in use by top clients like Kraft Heinz, Sanofi, SC Johnson, Mars, and PEPSICO, solidifying its position as a leader in the media space. The company continues to provide sophisticated yet accessible solutions to brands worldwide.
