DISQO, has announced the appointment of Neil Graham as its new Chief Revenue Officer (CRO). With over 25 years of experience in strategic revenue and sales management, Graham will spearhead DISQO’s growth initiatives, enhancing their brand experience platform.
As CRO, Graham will oversee DISQO’s Sales teams, focusing on business growth, sales strategy, demand generation, sales operations, and sales enablement. He will also work closely with DISQO’s Customer Success team to drive value for current clients, helping them gain insights into brand building and its impact on outcomes.
Armen Adjemian, co-founder and CEO of DISQO, highlighted the significance of Graham’s appointment: “Neil’s proven track record of driving revenue growth and building high-performing sales teams with operational rigour will be invaluable as we scale our brand experience platform and empower businesses with unparalleled advertising effectiveness insights.”
Graham joins DISQO with extensive experience in scaling global revenue organisations at disruptive B2B SaaS companies. In his previous role as Chief Revenue Officer at Performio, he played a key role in expanding the company’s global customer-facing operations and achieving new revenue milestones.
Expressing his enthusiasm, Graham stated, “I am honoured to join DISQO at such an exciting time in its journey. DISQO’s commitment to innovation, quality, and customer success, along with its unparalleled understanding of consumer attitudes and behaviours, position it as a true leader in the brand experience space. I am eager to build, grow, and scale our GTM operations, propelling our customers and our company to new heights.”
DISQO’s brand experience platform, powered by over 2.3 million consumers, offers products like Brand Lift and Outcomes Lift, providing advertisers with comprehensive measurement of advertising across various media channels. Unlike traditional measurement approaches, DISQO’s identity-based platform offers a person-level view into omnichannel ad campaign performance, eliminating guesswork.
Graham holds a dual major in International Relations and Economics from Syracuse University’s Maxwell School of Citizenship and currently resides in the greater San Francisco Bay Area with his family.
