Equip Super has announced the appointment of Carrie Norman as Chief Experience Officer (CXO), effective June 11. Norman will oversee the end-to-end experience of the fund’s 140,000 members, reporting directly to Chief Executive Scott Cameron.
In her new role, Norman will lead Equip Super’s retirement, product, marketing, and financial planning functions. She succeeds Charlie Yanni, who served as the acting CXO earlier this year.
With over 15 years of experience in the superannuation industry, Norman has held positions at UniSuper, Cbus, ESSSuper, and most recently, LegalSuper, where she served as Chief Member Officer. Throughout her career, she has been responsible for member experience and engagement strategy, overseeing brand, marketing, digital channels, product, employer relations, and member services and advice.
Scott Cameron, CEO of Equip Super, expressed enthusiasm about Norman’s addition to the team. “Carrie brings invaluable experience in the superannuation industry and will be instrumental in driving our commitment to delivering exceptional member experiences. We are confident that under her leadership, Equip Super will continue to set the standard for excellence in our industry and prepare our members for financial freedom in retirement,” said Cameron.
Norman shared her excitement about joining Equip Super, stating, “I am incredibly excited to take on the role of Chief Experience Officer at Equip Super. It’s an honour to join such a forward-thinking organisation that is dedicated to enhancing member experiences. I look forward to working with the team to build on the fantastic work already being done and contribute to the ongoing success of Equip Super.”
Equip recently announced a consolidation of membership, operations, and investments under one brand as part of its One Fund project, aiming to improve investment options, streamline services, and reduce fees. This initiative, following the acquisition of Catholic Super, positions Equip Super for future growth and enhances its member offerings.
