Lululemon Athletica has announced significant changes in its leadership and organisational structure with the departure of Sun Choe, the company’s Chief Product Officer. The decision comes as part of a broader strategy to enhance the company’s growth, product innovation, and go-to-market strategies.
In a statement, Lululemon outlined that these strategic organisational changes are designed to support both near-term and long-term growth plans. The company will not be appointing a new Chief Product Officer to replace Choe. Instead, the responsibilities will be redistributed to streamline operations and enhance efficiency.
“We are grateful for Sun’s many contributions to the company over the past seven years. She leaves us as a stronger, product-led organisation with dynamic leaders ready to take us forward,” said Calvin McDonald, CEO of Lululemon.
As part of the new structure, Jonathan Cheung, currently the Global Creative Director, will now report directly to McDonald. Cheung will drive the product design and innovation roadmap, overseeing design, innovation, and product development. With over 30 years of experience in senior creative leadership roles at global brands, Cheung is well-equipped to lead Lululemon’s product innovation efforts.
Additionally, the company will establish a new leadership team to enhance its global and regional go-to-market strategies. Nikki Neuburger will step into the role of Chief Brand & Product Activation Officer, overseeing merchandising, footwear, and product operations, in addition to her current responsibilities leading the brand. Elizabeth Binder, Chief Merchandising Officer, will report to Neuburger.
“Looking ahead, I am confident in the strength of our design, merchandising, and brand teams. I am excited about how the new structure will enable us to solve the unmet needs of our guests in a more efficient, unique, and powerful way,” McDonald added.
Lululemon is poised for continued growth and innovation with this new integrated organisational structure. The company will report its financial results and earnings for the first quarter of 2024 on Wednesday, June 5, 2024.
