Nutrabolt, a prominent player in the active health and wellness products industry, has announced the appointment of Jason Lin as its new Chief Growth Officer. In his new capacity, Lin will spearhead the company’s growth initiatives and contribute to the Brand Marketing leadership team, reporting directly to Nutrabolt’s Chief Marketing Officer, Robert Zajac.
Robert Zajac expressed enthusiasm about Lin’s addition to the team, highlighting his dynamic energy and extensive experience in driving growth for both high-growth products and established brands. Lin joins Nutrabolt from Vital Proteins, where he served as the Chief Digital Officer and achieved remarkable success, driving a fivefold increase in e-commerce growth within two years.
Lin brings over 15 years of expertise in growth-focused marketing strategy, cultivated through roles at renowned companies such as Walmart.com and eBay, as well as fast-paced startups like Upwork and Anker. His innovative spirit is evident in his co-founding of Hitchsters, an app-based cab-share service recognised by TIME Magazine as one of the “Best 50 Websites of 2007.”
With Lin’s appointment, Nutrabolt underscores its commitment to attracting top-tier leadership talent to drive its vision of becoming the industry-leading brand in active health and wellness. Lin’s track record of success and strategic vision align seamlessly with Nutrabolt’s goals of accelerating growth and achieving industry leadership status.
