Policy Expert, a prominent UK personal lines insurtech, has announced the appointment of Nicki Charles as its Chief Marketing and Retail Officer. Charles, with over 20 years of experience in marketing, strategy, and commercial functions within the financial services sector, brings a wealth of expertise to her new role.
Having held key positions at Hastings Direct, LV=, and RBS Insurance, Charles has demonstrated her ability to drive growth and innovation through effective marketing and branding strategies. Her most recent role as Customer and Marketing Director at Aviva’s general insurance division further underscores her leadership capabilities and strategic acumen.
In her new role at Policy Expert, Charles will be tasked with overseeing brand development, marketing initiatives, communication strategies, and enhancing the customer value proposition. Leveraging her extensive experience, she aims to incorporate cutting-edge technologies and customer-centric approaches to elevate the customer experience at Policy Expert.
Expressing her enthusiasm for joining Policy Expert, Charles emphasised the company’s commitment to offering transparent, data-driven, and cost-effective policies for consumers across the UK. She looks forward to collaborating with the team to accelerate growth and expand the company’s reach nationwide.
Policy Expert’s Executive Chair, Steve Hardy, expressed confidence in Charles’s leadership, highlighting her successful track record and strategic vision. He believes that Charles’s appointment will play a crucial role in driving Policy Expert’s brand presence and market share as the company enters its next phase of growth.
Charles’ appointment follows the addition of seven new members to Policy Expert’s executive team earlier this year, reflecting the company’s commitment to bolstering its leadership and accelerating its growth trajectory.
As Policy Expert continues to strengthen its position as the UK’s fastest-growing personal lines insurer, Charles’s expertise and leadership will be instrumental in driving the company’s strategic objectives and delivering value to customers nationwide.
