Recurly Appoints New Chief Marketing Officer to Accelerate Growth

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Recurly, a prominent subscription management and billing platform, has announced the appointment of Lina Tonk as its Chief Marketing Officer (CMO). With her extensive experience spanning over two decades in high-growth software companies, Tonk is expected to play a pivotal role in accelerating the company’s growth and furthering its market leadership.

In her new role, Tonk will lead a dynamic marketing organisation at Recurly, focusing on driving the company’s go-to-market strategy, demand generation, product marketing, brand expansion, and advocacy efforts. Her appointment comes at a crucial time for Recurly as it continues to lead the transformation of the customer subscription industry across various sectors, including digital media, entertainment, consumer goods, and software.

Joe Rohrlich, CEO at Recurly, expressed his enthusiasm about Tonk joining the team, highlighting her people-first mentality and her ability to nurture growth. He emphasised the company’s platform’s scalability and the growing market demand for their leadership, setting an exciting stage for Recurly’s future growth.

Tonk shared her excitement about joining Recurly, emphasising the company’s innovative approach to the subscription industry. She expressed her eagerness to amplify the brand and contribute to transforming experiences for Recurly’s customers and their subscribers. Tonk’s visionary leadership and commercial growth expertise are expected to further strengthen Recurly’s position in the market.

Recurly has witnessed significant momentum in the past year, most notably with the recent launch of its new platform dashboards featuring built-in benchmarks. These benchmarks allow Recurly customers to compare key performance metrics against industry peers, providing valuable insights into their competitive position in the subscription landscape.