Aditi Sud

CMO of the Year (Tourism & Travel) - Cairo 2024

Aditi Sud is currently the CMO Of Travco Group International managing a Portfolio of more than 100 hotels and cruises across 6 countries in the upper upscale and luxury segment with a portfolio Of more than approx 3 billion dollars. Is responsible for Brand strategy and corporate communication for the group with both B2B and B2C focus having spearheaded many projects in terms of creating brands from the ground up and designing brand architecture and identity for the mother brand. The Project spanned across a year of planning with both external and internal teams and is up for launch in Q1 next year. Additionally responsible for PnL for online business For the group and scaled it to almost a100 million dollar business in a span of 5 years with a CAGR of more than 40 pct. Also responsible For tech product, CRM, and Loyalty initiatives for the group with an ever-growing database YOY over multiple businesses. Spearheaded brand strategy and positioning for many subsidiary companies of Travco such as real estate, entertainment, wellness chain, and FnB programme for the group Previously have a multi-industry experience across Travel Tech, SAAS, Banking, online travel, and many luxury brands across hospitality and travel in leadership roles spearheading digital commerce and brand and communication strategies of various brands along with portfolio and product marketing.