Mike Keech

CEO of the Year (Hydration Solutions) - California 2024

Mike Keech became CEO of the functional hydration brand Liquid I.V. in December 2020 and has charted its path as a hyper-growth startup. Under his leadership, Liquid I.V. has grown nearly 400%. His experience spans global markets and categories such as beverages, personal care, beauty, and foods. He’s grown startups, opened new markets, launched categories, and grown businesses to over $1B at brands such as Ben & Jerry’s, Diageo, Kao, Coca-Cola, and L'Oréal. He has a background in senior executive roles in general management, operations, marketing, and sales at some of the world’s most iconic brands Mike received the prestigious 2023 Gold Globee Leadership Award as CEO of The Year in the Food and Beverage category, was the 2024 Gold Stevie® Award winner as Thought Leader of the Year, and a 2024 finalist for the Ernst and Young Entrepreneur of the Year, Greater Los Angeles award. He is a graduate of King’s College, University of London, where he studied Management and French, grew up in Europe and the U.S., and has worked and traveled worldwide.