Sam Cadogan

CEO of the Year (Customer Analytics) - London 2024

Sorrel uses AI to collect and analyse online reviews, outputting a profile of the business - as well as its competitors - and highlighting market position, site/product performance, competitive advantages and areas for improvement.

Sorrel works with prominent and top tier operating groups, private equity and consulting firms.

The insights are optimised for M&A (buy-side company research and sell-side brand showcasing), strategic performance improvement initiatives and post-acquisition value creation.