Silky Abbott

CEO of the Year (Sugarcane F&B) - Chicago 2024

I am Silky Abbott, Founder & CEO of CANE'd, the first brand to launch naturally hydrating Sugarcane Juices on retail shelves. My mission is to make natural hydration through globally popular Sugarcane Juices accessible and affordable for mass consumers. Sugarcane Juice is a natural electrolyte accessible across most of the world as a street food and we are replicating that on store shelves across different channels and food services. With diversity at its peak and growing at a faster pace than ever, my goal is to uplift the hydration category with a 100% natural beverage that has no added sugar, is cold pressed and low glycemic, and makes it available and affordable to the mass consumer. Apart from its popularity and rich taste, it offers a ton of health benefits such as being extremely rich in natural electrolytes, low glycemic food (diabetic/keto/low sugar friendly), natural diuretic, improves gut health, digestion, and many more. Our products serve a vast majority of consumers across all ages, demographic,s and gender bringing back the nostalgia along with health benefits. We retail in Costco and Albertson's and continuously looking to expand amongst other known retail stores.