Tatiana Yamshchikova
MarTech Innovation Leader of the Year - Dubai 2026
Tatiana Yamshchikova is the founder and CEO of Xiongmao Digital, a Dubai-based China–MENA digital marketing, PR and AI growth agency. With 12+ years in digital marketing and 200+ China-facing projects, she helps premium brands build visibility, trust and demand across Chinese-speaking audiences.
She is a cross-border marketing strategist, founder and China–MENA growth expert based in Dubai. She holds an MBA from Nanjing University of Posts and Telecommunications and has worked across China-facing marketing, UAE business development, Chinese platform strategy and international digital campaigns.
Through Xiongmao Digital, Tatiana supports brands in real estate, hospitality, luxury, beauty, retail, automotive, tourism and B2B sectors. Her work focuses on Chinese platform visibility, PR and reputation, influencer activation, lead-generation strategy, AI-assisted market intelligence and demand mapping before media spend.
She is a cross-border marketing strategist, founder and China–MENA growth expert based in Dubai. She holds an MBA from Nanjing University of Posts and Telecommunications and has worked across China-facing marketing, UAE business development, Chinese platform strategy and international digital campaigns.
Through Xiongmao Digital, Tatiana supports brands in real estate, hospitality, luxury, beauty, retail, automotive, tourism and B2B sectors. Her work focuses on Chinese platform visibility, PR and reputation, influencer activation, lead-generation strategy, AI-assisted market intelligence and demand mapping before media spend.