Jessica Rose McEndoo

CEO of the Year (P2P Marketing) - Johannesburg, 2026

Jessica Rose Mc Endoo is a pioneering entrepreneur, strategist, and the CEO, aka Chief Digital Evangelist, of the award-winning digital marketing consultancy, Social Path. With a career defined by the intersection of digital innovation and authentic human connection, Jessica has become a leading voice in the digital transformation of the Africa and MEA regions, utilising her financial management background to implement ethical marketing. Her leadership has earned significant acclaim across the continent and beyond, including being named Strategic Digital Marketing CEO of the Year (Africa) in the Global CEO Excellence Awards, and Most Inspirational Strategic Digital Marketing CEO (MEA) in the Female CEO of the Year Awards. Jessica’s multidisciplinary expertise allows her to approach the sector through a unique lens, balancing the rigorous demands of business strategy with the nuances of digital engagement. She bases all her efforts on three core principles; empathy, transparency and ethical marketing.